It's just the 8BitDo Retro Receiver that they're selling. http://www.8bitdo.com/
They're actually already well known in the classic gaming community although they haven't seen much discussion around here. They also have a Super Nintendo version that they offer and hopefully a Nintendo 64 version someday (They now sell a wireless N64 controller produced in conjunction with RetroBit, but no N64 Retro Receiver exists as of yet to interface it and N64 memory cards to a real console).
Here's the most pertinent thread at your forum right now on this range of products, with a good overview of it and some hands on impressions of the NES receiver by Snakeboy. viewtopic.php?f=134793&t=14827&p=145253&hilit=8bitdo#p145253