Re: Switch off to a strong start
Posted: May 12th, 2017, 11:57 am
For kids, compared to an iPad, I would say there is no contest. The Switch doesn't have any notable non-gaming apps, which are important. Its overpriced, and its too big for a kid. For the price of one game on the Switch, I can buy a library of mobile games to keep my kid occupied substantially longer. You may mock mobile games, but for kids, they can be fantastic. Add in long battery life and sturdy protective housing, and I would recommend a tablet for kids over the Switch.
Despite the large amount of Nintendo advertising for several months, including the Superbowl and lots of advertising on television, Nielson reports only 7% of nongamers age 13 and up have even heard of the Nintendo Switch, and 29% of self described gamers.
You can download the whole Nielson report here if you want to pony up personal information to Nielson:
http://www.nielsen.com/us/en/insights/reports/2017/us-games-360-report-2017.html?afflt=ntrt15340001&afflt_uid=LnqVuB1UHOU.gnQzRlQsznPMZkSaCxRLkEI1q3faVr3j&afflt_uid_2=AFFLT_ID_2
Or read an article about it here:
http://nintendotoday.com/switch-nielsen-survey-results/
For the Switch, recall that the Gamecube sold about 22 units million worldwide. In its first 6 months, it sold about 3.8 million units, and about 9.5 million in its first year and a half. The Switch is already closing in on selling 3 million units. Given that the Gamecube's first 6 months included the holiday shopping period, I would say the Switch is off to a strong start relative to the Gamecube.
Despite the large amount of Nintendo advertising for several months, including the Superbowl and lots of advertising on television, Nielson reports only 7% of nongamers age 13 and up have even heard of the Nintendo Switch, and 29% of self described gamers.
You can download the whole Nielson report here if you want to pony up personal information to Nielson:
http://www.nielsen.com/us/en/insights/reports/2017/us-games-360-report-2017.html?afflt=ntrt15340001&afflt_uid=LnqVuB1UHOU.gnQzRlQsznPMZkSaCxRLkEI1q3faVr3j&afflt_uid_2=AFFLT_ID_2
Or read an article about it here:
http://nintendotoday.com/switch-nielsen-survey-results/
For the Switch, recall that the Gamecube sold about 22 units million worldwide. In its first 6 months, it sold about 3.8 million units, and about 9.5 million in its first year and a half. The Switch is already closing in on selling 3 million units. Given that the Gamecube's first 6 months included the holiday shopping period, I would say the Switch is off to a strong start relative to the Gamecube.