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While Mattel, Coleco and others made many games, this appears to be a generic knockoff. So generic, even the handheld museum has it twice, once under miscellaneous and once under unknown manufacturers since the game seems to may or may not have the ERS lettering put on. The back, whose photo is not there, says its model 003401, made in Hong Kong. Year of manufacture is unknown, but I'll guess circa 1980.
If you have never played an LED game, some were reproduced as retro gifts about 10 years ago. Those were mostly the Mattel Football I and Baseball, although I think Football II was remade too. There is also some Colecovision plug and play, but I think I would veer clear of that.
The LED graphics are as minimal, although the printed gamescreen helps as it does for the Vectrex, the gameplay can be surprisingly tight, interesting, and engaging especially in short bursts -- basically mobile games of their day. There are games that are designed for 1 player, 1 or 2, and just 2. The LED lights are bright and easy to see in a variety of lighting situations. I don't think there is much more than some transistors inside. Some games, like this basketball game, have similar gameplay to other games by other manufacturers, but like the Pong consoles of the time, the controls and casing often were distinctive. The red plastic is nice, the game fits nicely in your hand, your right thumb is an excellent spot to hit all five keys, and the four key d-pad is very responsive. The game itself is pretty sturdy too, given its age thats doubly nice.
The gameplay is not as nice as say Mattel Football, since its half court basketball and there is almost never a reason to go to the right. Its the left move button that gets most of the use, and my model shows that. There are two settings - amateur and professional, but since the clock is also faster in professional along with the opponents, your score will probably be similar playing either variation. The gameplay is pretty straightforward. You are the bright dot with the ball. There are 5 opponents, but you do not need a clear shot in this game at the basket. My usual technique is a fake to one direction, then a fast break to the other and a shot from the corner. Unfortunately, once you find a pattern, the fun of the game is diminished a bit. You can try to weave between opponents or go for a layup, but its hard. I've gotten a score of 50, which I think is pretty good, but I can probably do better.