Breaker wrote:Is there another video game franchise that has lasted as long as Madden while being named for someone who's no longer active in said field? Madden hasn't even been an announcer since 2008. There are a dozen games out since he retired. Why is his name still being used? I'm 41, and I barely remember Madden as a coach.
There's practically a generation of video game players that have never even heard John Madden call a football game on TV. I've never thought about this until tonight, but now that I have it seems really weird.
That's a good point you make there at the end! There's probably a bunch of 15 year old kids buying Madden every year wondering "what the heck is a Madden?"
Madden's coaching career was before my time, so my memories of him were as the best color commentator in the 90s. But like you pointed out, he hasn't called a game in forever. He doesn't even call the games in the video games anymore! And he's been out of the public eye for a long time. So his personal value is probably about zilch these days. Yet, the word Madden has become so synonymous with EA's brand that it is now the word "madden" that holds value rather than the name "Madden". So I don't see them changing the title anytime soon, because it's so valuable to their brand and marketing.