Interesting podcast with Sega of America's Marketing Guru during the Sega/Nintendo console wars

[Sut1]

http://segabits.com/blog/category/podcast/

Really enjoyed listening to this guy, he tells how Sega went about reducing Nintendo's 95% market share in America. The famous Genesis does campaign, and how they blunted Nintendo's SNES launch.

Of course it's all very Sega orientated but it's still informative piece and Al Nielsen is happy to discuss (which is just as well, because the hosts don't ask great questions).