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Nintendo's new Youtube affiliate program screwing people over

Posted: February 2nd, 2015, 12:40 pm
by Vexer1

For those who haven't heard, Nintendo have a new affiliate program for people that want to make videos about their games on Youtube.  Unfortunately it's very draconian in nature and is taking an unprecedented step towards controlling what people on Youtube say about Nintendo and creates a HUGE conflict of interest for those reviewing new releases.  Say what you will about Sony and Microsoft, but they've never been anywhere near as crazy about getting Youtube videos on their games taken down for no reason as Nintendo has been, their attitude towards new media is extremely outdated and will only cost them fans in the long run.

Here's videos of Jim Sterling and Totalbiscuit discussing the issue, they both explain why the program is so terrible in a much better way then I could.

[video]http://https://www.youtube.com/watch?v=t-67CvWTQ0I[/video]

[video]http://https://www.youtube.com/watch?v=k_vGe68T6sM[/video]


Nintendo's new Youtube affiliate program screwing people over

Posted: February 2nd, 2015, 2:15 pm
by ptdebate1
Yeah, Ninty really shot themselves in the foot with this one. The net result is going to be that no-one streams Nintendo games and therefore Nintendo gets no free exposure!

Nintendo's new Youtube affiliate program screwing people over

Posted: February 2nd, 2015, 5:06 pm
by Sut1
So there is hardly any games getting released and the ones that are get the Big Brother treatment ?
Yup agree with you on this one Vexer, where's SegaT gone ? Would like his reposte on this.

Nintendo's new Youtube affiliate program screwing people over

Posted: February 2nd, 2015, 6:17 pm
by Rev1
This is a terrible idea. I don't know what Nintendo is thinking... I wonder if this will videos of people posting tutorials of games or even just posting matches of Smash bros or MK Wii or something... Limiting free publicity is a terrible idea and Nintendo really needs to get their act together. omg...

Nintendo's new Youtube affiliate program screwing people over

Posted: February 3rd, 2015, 1:11 am
by Vexer1
Indeed, with this kind of behavior it's no surprise at all that Nintendo is in last place this generation, if poor marketing didn't seal the Wii U's fate, this most certainly will.

Nintendo's new Youtube affiliate program screwing people over

Posted: February 3rd, 2015, 7:35 am
by scotland171
I understand everyone above's views, but maybe I can try to be Mario's Advocate for a moment. 

1) Nintendo wanted to stop all such videos last year with the Content ID hammer, this can be viewed as a compromise in that position.  
2) Nintendo, like Disney, has a strong family friendly brand they need to protect.  The last thing they want is some modern Custer's Revenge type mash-up using their characters on You Tube
3) Nintendo is not an American company, but You Tube and Google are.   Is there a Japanese version of You Tube, and what is the policy there?
4) You Tubers were all bent out of shape last year at this time from Content ID, and I understood their position.  Then came a great silence on the subject.  Its like when cable companies and channels go to war, and for the duration of the standoff each side pulls out all the moral arguments they can muster...but its just a ploy to strengthen their position at the bargaining table.  
5) Nintendo may believe that the free publicity is not a significant benefit, and that any you tubers that protest the deal have an audience mostly made up of Sony, MS, and PC fans, while you tubers predominantly serving the Nintendo faithful will not balk at this.
6) You Tube and Google seem to be on the side of the big IP owners, not the legions of you tube content creators.   
7) Money is being made on the backs of Nintendo properties, and they want a share of that.  That's not unreasonable.

On the flip side, its disturbing that
1) Nintendo is setting the terms for use of their properties unilaterally
2) Nintendo is adopting a Darth Vader "Pray I don't alter our agreement further" stance
3) Nintendo may find themselves with a black eye from being Big Brother, a censor, overly protective, or fighting against Fair Use in reviews





 

Nintendo's new Youtube affiliate program screwing people over

Posted: February 3rd, 2015, 2:11 pm
by Vexer1

Being a compromise does not automatically make it acceptable, like Jim Sterling said, Nintendo getting into bed with content creators should have everyone utterly terrified of it's implications, how is anyone supposed to trust reviews of Nintendo's new releases knowing this?

I REALLY don't see how being a "family brand" entitles them to censor videos about their games for no reason, nobody was talking about doing a Custer's Revenge mash-up at any point and Nintendo is oddly specific about what they censor from games(I.E. they censor the menus and cutscenes), if anything that makes Nintendo look very anti-family.

Nintendo may have originated in Japan but they do have an American division so I don't see what difference it makes what their policy over in Japan is.

People went silent on Content ID because things we're finally sorted out properly, game companies clarified that they were not making claims on Youtube's behalf and finally people's Let's Play's and reviews of games stopped being claimed randomly for no reason, so people had no reason to complain about it anymore, it was not a "ploy" to "strengthen their position" in the least, that's just nonsense, how this is anything like with what cable companies do is beyond me, I see zero similarities.

If Nintendo truly believes that then they are hopelessly in denial, people should not be forced into making their channel Nintendo only just to have the privilege of Nintendo taking less money from them then they would for individual videos. Free publicity for their games is never a bad thing.

Well that's not true, the content ID thing mostly came about because of companies like Viacom suing Youtube over their content being available on there, the content ID system was essentially to get those companies to back off.  Also Youtube needs to be changed in a number of ways, it's a big problem when ANYONE can issue a DMCA claim without any proof, and a person's channel is automatically in bad standing, there's no system put in place to ensure that the claims are verified, which had made it all too easy for game companies to abuse the system in order to censor negative videos about their games(I.E. Slaughtering Grounds creator went nuts trying to get rid of Jim Sterling's video bashing the game, and the creators of Guise of the Wolf threatened to sue Totalbiscuit over his negative video about the game after getting it taken down via false claim)

It is unreasonable when you're forcing people to pay you for the right to review your games(and like Totalbiscuit said, that's after you take into account the percentage of ad revenue that Google and the Multi-channel partner takes out, which leaves people very little motivation to ever sign up for Nintendo's program), that has unbelievably horrifying implications, we already saw how this could get out of hand with Shadow of Mordor last year, people could only talk about that game on Youtube if it was a brand-deal and they were forbidden from saying anything negative, and that was just one game.  An entire gaming company enforcing a similar set of rules is beyond unacceptable and should be loudly denounced by everyone.


Nintendo's new Youtube affiliate program screwing people over

Posted: February 3rd, 2015, 3:41 pm
by JustLikeHeaven1
I for one will embrace our new Nintendo overlords!  May all of our deaths be swift and caused by a giant sized Mario crushing us under his boot.

Nintendo's new Youtube affiliate program screwing people over

Posted: February 3rd, 2015, 3:46 pm
by Vexer1
JustLikeHeaven- Hehe nice Simpsons reference.

Nintendo's new Youtube affiliate program screwing people over

Posted: February 4th, 2015, 12:06 pm
by Vexer1

If I was Nintendo I sure as hell wouldn't go out of my way to punish people for giving my game's free publicity(Nintendo already makes plenty of money from game sales, it's not as though they need the meager ad revenue from users anyways), people were pissed at Sega when they went crazy removing Shining Force videos from Youtube back in 2012, you'd think Nintendo would've taken that as a warning not to pull the same crap with any of their games.

It's hard not to see them as entitled when they're trying to get in bed with reviewers, just because something is not against the law doesn't automatically mean it's the right thing to do, and it IS against the law to abuse the DMCA copyright claims for something that does not qualify(and video game footage does not qualify).

Many prominent Youtubers including PewDiePie have spoken out against this and have no plans on doing Let's Plays of any games developed by Nintendo as a result.