Ok this is a bit long to read but well worth the time - it is AMAZING how poorly this Microsoft PR guy (I don't care what his official title is, his functional title is obviously 'damage control') handled this interview regarding failure rates for the 360. Reading this alone is enough to keep me from wanting to get a 360 even if I were interested in buying one.
Copied from the "dubious quality" blog:
Dean Takahashi had an
interview with Todd Todd Holmdahl, Microsoft’s corporate vice president of Gaming and Xbox Products Group.
In it, Holmdahl managed to singlehandedly create a giant Hadron collider of stupid, with stupid smashing into stupid at incredibly high speed.
Let's take a look. Stupid particles, in this case, has a telltale "A" marker.
Q: I’m sure you’ve seen some of these complaints that we’ve written about from the guy who went through seven machines... There is a lot of anecdotal evidence that the quality of the Xbox 360 isn’t there. How can you paint the bigger picture for me there?
A: We’re very proud of the box. We think the vast majority of people are having just a great experience...They love the box. They continue to buy the box.
Q: Do you still say that is a normal return rate for the console?A: We continue to say the vast majority of the people are really happy with it.Q: I’ve heard varying accounts of what is considered a normal return rate. Some people say that 2 percent is normal. Sometimes 3 percent to 5 percent is considered normal. Back to that question, can you address whether you are within those rates or within a normal rate.
A: We don’t disclose the actual number.Q: What explains this anecodotal evidence that it’s out of whack, compared to the Wii or the PlayStation 3 or other consoles.
A: I would go back and say the vast majority of people love their experience.Q: If you have a high defect rate, won’t that ruin the business model? Won’t that ruin the profit?
A: I would say we don’t have a high defect rate. The vast majority of people are really excited about their product, and that we are targeting profitability for next year.Q: Your returns as a category. Is there any No. 1 reason for a return?
A: There are no systematic issues. The vast majority of the people just love the product, have a great experience with it. Q: Was there any issue here where I didn’t ask it the right way but you could say something.
A: The overriding thing, Dean, is that people have the product, they love the product, it continues to sell well. Hey, I don't know where I got this idea, but the vast majority of people seem to love the product.
For God's sake, does Holmdahl have some sort of alien creature inside him,
systematically eating his brain? And with the pecan-sized mass he has left, all he can do is mumble "the vast majority of people seem to love the product" as drool runs off his chin?
Even as I make fun of Holmdahl, though, I know it's not really his fault. He's just parroting the talking points given to him.
I respect how hard Takahashi tried to get Holmdahl to answer the question about failure rates. And after Holmdahl refuses to answer the question six times, Takahashi's point is made: clearly, the 360 is a reliability disaster.
This issue has turned into a PR nightmare for Microsoft. At this point, I wouldn't be surprised at all if the real failure turns out to be 15% or higher. That's an incredible number for a console, far higher than any console in history, but Microsoft's spectacular stonewalling seems to be pointing in the direction of a very high percentage.
Plus, and I think this is very telling, Microsoft isn't using the obvious answer. The obvious thing to do would be to admit that there were issues at launch, but that reliability was no longer a problem. That they're not saying that means the reliability for systems made last Tuesday must not be significantly different than the launch systems.
Here's some irony for you: the switch to a 65nm verion of the CPU and GPU may go a long way toward solving Microsoft's problems, but most consumers won't understand that. Once this "unreliable" tag sticks, it's going to be very, very difficult to make it go away.
When people are talking about your reliability instead of your games, it is very, very bad news.