[QUOTE=Crystal] It is never ending you have goals to achieve, 10% when I left, in edge card sales as well as a unit per sale goal and a $$ amount goal. and each year you have to beat the previous day for the past years sales and every night track and write each of theses figures...[/QUOTE]
This is the part of what you said that sticks out to me. I think this is a very weak long term play by any company. Growth is great and all, but making people aim to outdo their sales every day of every year is brainless. You can increase sales by bringing in new customers, and bringing in new customers means doing something better. Putting all of that on the employees with no solid direction will lead to high pressure sales and low morale. These things will actually, in the long term, decrease the number of people in your store.
It'd be better to aim for overall increases over the entire year or quarter and make it a company wide effort (more or better advertising, PD days with customer service training for employees, guaranteed weekends every three weeks for employees, etc.). Keep your employees happy and teach them to keep customers happy and your sales will increase.
Locally there is a KFC that did "business as usual" for years (minimum wage, bad schedules, etc.), while the local McDonalds raised wages, offered better incentives, and put a massive push on recruitment and retention (and of course the national level has been doing the free coffee promotions, etc.). The results? The McDonalds has extended its hours of operations just fine and has taken a good deal of the drive thru coffee business in the area. The KFC had to bring in employees from other KFCs just to stay open for awhile, and now is open 4 hours less a day, every day due to understaffing. That's four hours less profit every day, forever.
Push employees too hard, and it will eat your bottom line.